CASE STUDY
St. Jude League:
National Shrine of St. Jude Website Redesign and Refocus
CHALLENGE: To rework an underperforming nonprofit website.
The St. Jude League needed to increase participation in its many spiritual ministries, from prayer to Novenas held several times each year. Increasing donations was also important, though not the priority of the League. They turned to STRATMARK's is7 group for help.
SOLUTION: A restrategized website with all new architecture and design that drives involvement without compromising ministry mission and values.
RESULTS: Greater participation in prayer, intentions, and Novenas -- all while increasing giving and adding monthly donors.
is7's refocused site architecture, strategy and design delivered results well beyond client expectations. The new website:
- Exceeded first year annual income goal by 50%
- Produced email file growth of 15:1 in first year
- Developed a recurring giving program that quickly became 15% of monthly income
- Increased the average online gift significantly: 60% higher than the offline average donation
