CASE STUDY
CURE International:
Website Architecture, Redesign and Refocus
CHALLENGE: Completely revitalize an underutilized, low-income producing nonprofit website into an enterprise powerhouse.
CURE International, an international children’s health organization focusing on disabled children, had a website in dire need of emergency treatment. Producing very little annually, the site hardly justified its expense. STRATMARK’s is7 team studied the site and the organization and provided a strategic diagnosis and prescription.
SOLUTION: A prescription for a complete reconfiguration of the site’s architecture, design and functionality.
STRATMARK’s is7 team created a donor-driven architecture, with clear, user-friendly navigation, fresh content including involving stories and video, and a streamlined, more compelling donation page. And expert optimization techniques were employed throughout the site to improve search engine ranking.
RESULTS: A staggering income increase!
The new is7-redesigned site achieved a jaw-dropping online income increase of 1500% compared to all money previously raised in the first 75 days after relaunch! In the first full year of is7 involvement, CURE saw its online income increases 5000% from all money previously raised online. It continues to exceed projections.
