HOW TO GET STARTED WITH LIFEVALUE MARKETING
Discussions about LifeValue Marketing can be academic absent real strategic context. What does your database look like through the lens of LifeValue Analysis? Most companies/organizations have both a development approach and a marketing approach to customer or donor development. What valuable lessons can be learned from each approach?
Can the LifeValue approach provide the understanding bridge necessary for a breakthrough that acquires and builds strong relationships with news donors while developing new income streams? The only way to answer these questions is to start the process.
Your database – especially when it has a transactional history – is a treasure trove for LifeValue Analysis:
- How have your high dollar purchasers/donors been acquired and cultivated historically?
- How is your customer/donor profile and development changing?
- What clues will a LifeValue Analysis of your CRM database provide for the future direction of company marketing or organizational fundraising?
Traditional marketing and fundraising programs are being challenged by the changing profile of younger constituents and the proliferation of channels and methods of interaction. But the behavioral and bonding data of the past almost always points the way to future success.
The first step in drawing a roadmap to your organization's financial future is to discover what LifeValue Analysis reveals about your past and current customers or donors. STRATMARK's LifeValue Audit is the best way to begin a strategic planning process that leads to your organization's enhanced financial future.
From the insights of many LifeValue Audits has come the admonition,
"Know the future ... get there as fast as you can."
