<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Across the Channels</title>
	<atom:link href="http://www.stratmark.com/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://www.stratmark.com/blog</link>
	<description>Communication for the next generation</description>
	<lastBuildDate>Mon, 21 Sep 2009 18:52:08 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The Most Important Tool in Your Direct Marketing Arsenal – The Head of a Pin</title>
		<link>http://www.stratmark.com/blog/post/43</link>
		<comments>http://www.stratmark.com/blog/post/43#comments</comments>
		<pubDate>Tue, 01 Sep 2009 22:03:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Copy]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://allatu.pair.com/itero/sites/across_the_channels/?p=43</guid>
		<description><![CDATA[I received two acquisition packages this week that tell me someone out there doesn′t know the secret of the pin.  The pin, yes &#8211; not the pen.
It′s a simple rule, really:  Craft an offer that fits on the head of a pin.  Meaning, no matter how busy or unsophisticated your recipient is, she will grasp [...]]]></description>
		<wfw:commentRss>http://www.stratmark.com/blog/post/43/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Predictive Modeling Replace RFM Segmentation?</title>
		<link>http://www.stratmark.com/blog/post/109</link>
		<comments>http://www.stratmark.com/blog/post/109#comments</comments>
		<pubDate>Tue, 01 Sep 2009 22:02:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://allatu.pair.com/itero/sites/across_the_channels/?p=109</guid>
		<description><![CDATA[Before answering this question let’s think back to just two years ago when people were saying that email was going to replace direct mail.  In fact every year for the last three years many people have been saying “direct mail is dead.” Well direct mail is definitely not dead but it is changing and that, [...]]]></description>
		<wfw:commentRss>http://www.stratmark.com/blog/post/109/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Younger Audience:  Don’t Let Your First Date Be Blind</title>
		<link>http://www.stratmark.com/blog/post/47</link>
		<comments>http://www.stratmark.com/blog/post/47#comments</comments>
		<pubDate>Tue, 01 Sep 2009 22:01:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Fundraising]]></category>

		<guid isPermaLink="false">http://allatu.pair.com/itero/sites/across_the_channels/?p=47</guid>
		<description><![CDATA[These days it seems all conversational roads with development directors lead to one destination:  reaching that “younger audience.”  Lot of talk.  Little action.  Understandable since “younger” is relative compared to the 65+ female who is believed to populate files across the U.S.  But you can expand your reach across the great generational divide if you [...]]]></description>
		<wfw:commentRss>http://www.stratmark.com/blog/post/47/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ham, Eggs and Effective Social Networking</title>
		<link>http://www.stratmark.com/blog/post/52</link>
		<comments>http://www.stratmark.com/blog/post/52#comments</comments>
		<pubDate>Tue, 01 Sep 2009 22:00:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://allatu.pair.com/itero/sites/across_the_channels/?p=52</guid>
		<description><![CDATA[Since social networking is now de rigueur among enterprises large and small, commercial and nonprofit, one reasonable question to ask is: What makes social networking a success?
For too many people success has become synonymous with presence on the Big 5 of social networks (see logos).
At the core of the matter of effectiveness there is the [...]]]></description>
		<wfw:commentRss>http://www.stratmark.com/blog/post/52/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
