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	<title>Across the Channels &#187; Modeling</title>
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		<title>Will Predictive Modeling Replace RFM Segmentation?</title>
		<link>http://www.stratmark.com/blog/post/109</link>
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		<pubDate>Tue, 01 Sep 2009 22:02:39 +0000</pubDate>
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				<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[Before answering this question let’s think back to just two years ago when people were saying that email was going to replace direct mail.  In fact every year for the last three years many people have been saying “direct mail is dead.” Well direct mail is definitely not dead but it is changing and that, [...]]]></description>
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