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	<title>Across the Channels &#187; Direct Marketing</title>
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		<title>The Most Important Tool in Your Direct Marketing Arsenal – The Head of a Pin</title>
		<link>http://www.stratmark.com/blog/post/43</link>
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		<pubDate>Tue, 01 Sep 2009 22:03:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Copy]]></category>
		<category><![CDATA[Direct Mail]]></category>

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		<description><![CDATA[I received two acquisition packages this week that tell me someone out there doesn′t know the secret of the pin.  The pin, yes &#8211; not the pen.
It′s a simple rule, really:  Craft an offer that fits on the head of a pin.  Meaning, no matter how busy or unsophisticated your recipient is, she will grasp [...]]]></description>
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