NEWS
Experienced Direct Marketing Executive Joins Firm
James E. Dunne III Leads Drive for Innovation
DALLAS – December 2008 – STRATMARK recently named James E. Dunne III as its senior vice president of agency services. Dunne, former president of Rapp Collins Worldwide, will pilot the development of new and enhanced channels of agency services to STRATMARK’s historic nonprofit market, while growing commercial direct marketing services.
"STRATMARK is an experienced, established company. My goal is to help expand upon the nucleus that it has developed for the nonprofit world," said Dunne. "In addition, as the company is well-known for its fundraising abilities, we aim to broaden its ever-increasing market portfolio."
STRATMARK will call upon Dunne’s 30+ years of direct and database marketing experience. Dunne is eager to demonstrate his proficiency in loyalty programs – he helped pioneer frequent flier and hotel guest programs – as STRATMARK applies those models to nonprofit and commercial clients.
"Not only are we enhancing our service delivery, we are preparing innovative new partner pricing models which can be leveraged successfully by current and new clients," says Dunne.
A hopeless entrepreneur, he founded Direct Response Group, Global Select, Inc and Miles4Sale. A proud Texan by choice, he enjoyed New York City while heading Rapp Collins Worldwide, the direct marketing division of Omnicom. He subsequently returned to Texas and now resides in Dallas.
