NEWS
Extensive Experience Across Marketing Channels Brings Added Value to Clients and Prospects
Debbie Snyder Tapped to Lead STRATMARK’s Sales and Marketing
DALLAS – November 2008 – STRATMARK has named Debbie Snyder as its vice president of sales and marketing. She will direct and expand the company’s offerings to the marketplace – and increase awareness of its services, which are aimed at nonprofit organizations as well as commercial enterprises.
Debbie brings STRATMARK 25 years of leadership and expertise spanning marketing, sales, global project management, strategic planning and client services for both nonprofit and commercial clients. Her ability to create performance-based strategies, effectively manage teams and aggressively implement and execute programs brings enormous value to current and potential STRATMARK clients.
"My mission is to win even more business through a targeted sales strategy, although STRATMARK has already grown exponentially from an organic approach," says Snyder. "We will spotlight STRATMARK’s ability to improve nonprofits’ fundraising results and commerical enterprises’ revenue." Snyder is particularly enthused about its nonprofit sector’s new LifeValue™ initiative, a trademarked methodology that enables organizations to maximize current – or NetValue– and long-term – or LifeValue – of its donor relationships.
Ms. Snyder has served as director of global community affairs for EDS, an HP Company; chief marketing officer of Kindmark and, most recently, vice president of professional services for Kintera, a Blackbaud company serving the online needs of the nonprofit market. She is an authority on directed giving, with management responsibilities in strategic development, CRM, sales and operations, donor support products, corporate giving, corporate social responsibility programs, customer relationship management and client care.
She earned a bachelor’s degree from William Jewell College and a master’s degree from Baylor University. Wide experience across crucial disciplines makes Debbie a unique client advocate, an in-demand conference speaker, and an authoritative STRATMARK spokesperson.
